Company Facts
Define Electrical ltd. at a Glance
The work
- Best for
- panel upgrades, EV charger installs and 24/7 call-outs in Edmonton homes
- Primary service
- Electrical
Where
- Headquarters
- Edmonton, AB
- Service area
- Edmonton
- Emergency service
- Business hours only
Money and guarantees
- Free estimates
- Not advertised
- Financing
- Not advertised
Editorial Review
Our Take on Define Electrical ltd.
The service list here is genuinely wide for a company of this size, and the willingness to talk about load management rather than defaulting to a full service upgrade is a good sign. The 4.9 average across 228 reviews is strong, though the company's own site carries a serious complaint alongside the praise, so read recent reviews and get the scope and after-hours rate in writing. For panel and charger work in southeast Edmonton it deserves a place on the shortlist.
Best for: panel upgrades, EV charger installs and 24/7 call-outs in Edmonton homes
What We Like
- Google rating of 4.9 from 228 reviews as read on September 28, 2026
- Published hours of 24 hours a day, seven days a week, with advertised emergency service
- Broad residential range including aluminium wiring, knob-and-tube remediation and 200 amp service upgrades
- EV charger wiring plus load management panels, which can avoid a costly full service upgrade
- Commercial capability from restaurant and office fit-outs to parking lot lighting and POE cabling
- Site states certified master electrician leadership, licensed and insured status, and finance options
Things to Consider
- A negative review republished on the company's own site alleges faulty dimmer wiring and poor follow-up, so read recent Google reviews before booking
- No pricing, call-out fee or emergency rate is published, so ask for the after-hours rate up front
- Licence, insurance and WCB claims come from the company's own website and should be verified with current documents
- Better suited to homes and small commercial sites than large industrial or institutional projects
Google Reviews for Define Electrical ltd.
Customer ratings shown here come from Google. They are separate from our editorial review above.
Google rating
4.9
Based on 228 Google reviews
Review data updated September 30, 2026
Rating Distribution
- 5 stars97%
- 4 stars1%
- 1 star1%
iAbout this distribution
The distribution reflects the 228 Google reviews available when this profile's review data was last refreshed on September 30, 2026. Ratings and counts change continuously on Google, so figures here may lag the live profile slightly. We publish only the values returned by the source, never estimates for missing bands.
Editorial Ranking
Why Define Electrical ltd. Made Our Top 10
It holds position 7 in 10 Best Electricians in Edmonton, AB.
Services Offered
Areas Served
Based in Edmonton, AB.
iAbout service coverage
Coverage is as the business describes it, cross-checked against where its recent documented work is. A company will often travel beyond the areas listed here for a large job and decline a small one at the same distance, so confirm your address before scheduling.
About Define Electrical ltd.
Define electrical ltd works out of an address on Wildwood Point NW in southeast Edmonton, in the Wild Rose and Larkspur part of the city, and lists service across Edmonton and surrounding communities. The published category is simply Electrician, but the service list on its own site is broader than most single-van operations, running from a breaker that will not reset through to full renovation wiring and commercial fit-outs.
Much of the residential work described will be familiar to anyone who owns an older Edmonton house. Homes from the 1950s and 1960s in Bonnie Doon, Ritchie and Highlands still turn up with 60 or 100 amp services that cannot carry a modern kitchen, a hot tub and a car charger at the same time. The 1970s subdivisions brought aluminium branch wiring, which insurers regularly flag and which needs proper pigtailing or replacement rather than a quick fix. Anything genuinely old can still hide knob-and-tube in a wall cavity. The company lists all three of those situations explicitly, along with service panel upgrades tied to renovations, which is usually the honest starting point for a basement suite or a second-storey addition.
EV charger installation is the other area worth flagging. Alberta homes charging at 240 volts often need either a service upgrade or a load management device, and the site lists a load miser panel as a service, which suggests they are comfortable with the cheaper route of managing demand instead of pulling a new service from the street. That distinction can be the difference between a bill in the hundreds and one in the thousands, so it is a useful question to raise on the first call.
Commercial work leans towards smaller sites: retail, restaurants, offices, parking lot lighting and plug installation, emergency and backup lighting, POE cabling for cameras and access points. The bitcoin mining site design and construction line is unusual in a residential-facing contractor's list and points to some experience with high-load three-phase installations. If you run a shop or a restaurant and want one number for both a tripped circuit and a planned lighting retrofit, that combination has obvious appeal.
Hours are published as open 24 hours every day, and the company markets 24/7 emergency service on that basis. In a city where January runs well below freezing, a dead furnace circuit or a failed service entrance is not something that waits until Monday, so genuine after-hours coverage matters. Ask how the call-out is priced outside business hours. The website advertises up front pricing with no hidden charges, and it is fair to hold a contractor to that by asking for the emergency rate, the minimum charge and whether the diagnostic fee is credited against the repair.
On reputation, the Google Business Profile showed 4.9 from 228 reviews when read on September 28, 2026. That is a high average on a decent volume, and the reviews reproduced on the company's own site describe punctual visits, tidy work and, in one case, a fault talked through over the phone at no charge. The company also republishes a strongly negative review alleging poor dimmer wiring and a refusal to return, which is unusual transparency but also a reminder that a 4.9 average is not the same as a perfect record. Reading the recent Google reviews yourself, rather than the curated set, is the sensible step before you book.
A few practical things to establish. Alberta requires a permit for most new circuits, service changes and basement developments, and the electrical contractor should be pulling it and arranging inspection, so confirm in writing who is responsible. Ask for the licensed contractor number and current liability insurance and WCB coverage; the site claims licensed and insured status, and any reputable contractor will send the paperwork without fuss. Get the scope in writing, particularly on renovation jobs where the wall opens up and the price moves. The site mentions finance options, which can help on a panel upgrade, and it is worth asking what the terms actually are.
Who it suits: homeowners in southeast Edmonton and the surrounding area needing a panel upgrade, charger install, hot tub feed or renovation rough-in, plus small commercial tenants wanting a single contractor on call. Larger institutional or industrial projects would usually go to a bigger shop with a dedicated project team. If you want a quote you can compare line by line, ask define electrical ltd for an itemised written estimate and put it next to two others before deciding.
iWhere this information comes from
Company history, ownership and capability details on this page are provided by the business and reviewed by our editors for plausibility and consistency. They are not the same as the credentials block, where each item carries its own verification status and source.
Reputation by Source
We show each source separately rather than blending them into a single score, because they measure different things.
Google
4.9/ 5
228 customer reviews
TenBestFind
Editorially reviewed
Ranked #7 in Edmonton electricians, September 2026
Project Photos
Business-submitted, reviewed by our editors
Similar Electricians in Edmonton
Action Electrical
5.0(54 Google reviews)commercial electrical projects, building testing programs and solar installations · EdmontonRanked #4View profile →VA Electric Contracting & Maintenance
5.0(105 Google reviews)panel and service upgrades on older Edmonton homes, plus EV charger installs · EdmontonRanked #6View profile →Jem Electric Services
5.0(72 Google reviews)panel upgrades and insurance-required rewiring in older Edmonton homes · EdmontonRanked #9View profile →Stud Electric
5.0(75 Google reviews)panel upgrades and renovation wiring in older Edmonton homes · EdmontonRanked #10View profile →Hauer Power Electrical Services
4.9(967 Google reviews)panel and service upgrades in older Edmonton homes · EdmontonRanked #1View profile →Valiant Electric
4.9(82 Google reviews)panel and service upgrades in older Edmonton-area homes · EdmontonRanked #8View profile →
Define Electrical ltd. FAQs
Does Define Electrical answer calls at night and on weekends?
Published hours are 24 hours a day, every day of the week, and the company advertises 24/7 emergency electrical service. Reviews reproduced on its site include one customer who reached someone after hours and was walked through a fix by phone. Since no rates are published, ask what the after-hours call-out charge is before the van is dispatched.
What is Define Electrical rated on Google?
The Google Business Profile showed 4.9 from 228 reviews when it was read on September 28, 2026. That is a high average on a substantial number of reviews. The company's own site also republishes a detailed negative review about dimmer wiring, so it is worth reading the most recent Google entries yourself rather than relying on the average alone.
Can they install an EV charger without upgrading my whole electrical service?
Often yes, and this is worth asking about directly. The service list includes load miser panels, which manage demand between large loads so a 100 amp service can sometimes handle a 240 volt charger without a new service from the street. Whether that works depends on your existing load calculation, so expect the electrician to assess the panel before quoting.
Do I need a permit for electrical work in Edmonton?
Yes, for most new circuits, service and panel changes, and basement developments. In Alberta the electrical contractor normally pulls the permit and arranges the inspection, so confirm in writing that define electrical ltd is handling it for your job rather than leaving it to you.
Do they work on older houses with aluminium or knob-and-tube wiring?
Yes, both are listed on the company's website. Aluminium branch wiring upgrades are described as being done for safety and insurance purposes, and bringing knob-and-tube up to code appears as a separate service. These jobs are common in older Edmonton neighbourhoods and insurers frequently ask for documentation, so request a written summary of what was done.
Do they take commercial work as well as residential?
Yes. The listed commercial services cover maintenance and repair calls, installations for stores, restaurants and offices, emergency and backup lighting, parking lot lighting and plugs, POE system networking, and bitcoin mining site design and construction. The mix suits small to mid-sized sites more than large industrial projects.
What should I ask before hiring?
Ask for the licensed contractor number, proof of liability insurance and WCB coverage, an itemised written estimate, who pulls the permit, and the exact after-hours rate. The site advertises up front pricing with no hidden charges, so it is reasonable to ask for those numbers in writing. Also ask what warranty covers labour and parts on your specific job.
Is Define Electrical ltd. licensed and insured?
We have no credential records on file for this company yet. Ask for the certificate directly from the insurer before booking work.
What areas does Define Electrical ltd. serve?
Edmonton. Coverage is as the business describes it, cross-checked against where its recent documented work is. Confirm your address before scheduling, particularly at the edge of a service area.
Does Define Electrical ltd. offer emergency service?
Emergency availability is not listed for this company. If you need an urgent call-out, check the ranking for companies that do list it.
What warranty do they offer?
Warranty terms are not on file. Ask for them in writing before work starts.
How was this profile built?
Credentials come from issuing authorities, ratings from the company's Google Business Profile with the date we read them, and the editorial take from our own review of estimates, warranty documents and public feedback. Anything the business told us is labelled as reported.
Can a business pay to improve its profile?
A business can subscribe to manage its own listing details, and it can buy a labelled sponsored placement. Neither changes a ranking position or the editorial assessment on this page.
Is Something Incorrect?
Business information changes. Tell us about an address, phone, website, service area, credential or ownership change, or let us know if this company has closed.
Suggest an UpdateOwn Define Electrical ltd.?
Claim your profile to verify and maintain your business information, services and service area.
iWhat claiming does
Claiming lets you correct and maintain the factual information on this profile. Claiming or upgrading a profile does not guarantee inclusion in a TenBestFind ranking and never affects ranking position, which is decided editorially.
About This Business Profile
- Last reviewed
- September 2026
- Profile last updated
- September 30, 2026
- Google review data updated
- September 30, 2026
- Sources checked
- Google Business Profile, Company website
- Sponsorship status
- No commercial relationship